Free PDF Digital Play: The Interaction of Technology, Culture, and MarketingBy Stephen Kline, Nick Dyer-Witheford, Greig de Peuter
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Digital Play: The Interaction of Technology, Culture, and MarketingBy Stephen Kline, Nick Dyer-Witheford, Greig de Peuter
Free PDF Digital Play: The Interaction of Technology, Culture, and MarketingBy Stephen Kline, Nick Dyer-Witheford, Greig de Peuter
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Digital Play offers a critical analysis of interactive media. Inspired by the work of Raymond Williams, the book traces the development of video gaming from its humble origins in hacker circles to its current status as a $20 billion global cultural industry. Stephen Kline, Nick Dyer-Witheford, and Greig de Peuter systematically debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences. They reveal that the ascent of this new communications industry has been anything but smooth and inevitable. From Atari to Microsoft, Space Invaders to The Sims, the authors uncover the successive crises that forced game makers, faced with constant instabilities in the global entertainment sector, to become increasingly innovative.
- Sales Rank: #185773 in Books
- Published on: 2003-05-26
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.10" w x 6.00" l, 1.24 pounds
- Binding: Paperback
- 376 pages
Review
"The authors are to be commended for undertaking this major history of the video game in our contemporary global economy. I am impressed with their research, and the arguments are convincingly developed using careful textual analysis and powerful graphic illustrations."
About the Author
Greig de Peuter is a PhD candidate, School of Communication, Simon Fraser University.
Nick Dyer-Witheford is associate professor in the Faculty of Information and Media Studies at University of Western Ontario. He is author of "Cyber-Marx: Cycles and Circuits of Struggle in High-Technology Capitalism" and co-author of "Digital Play: The Interaction of Technology, Culture, and Marketing" and "Games of Empire: Global Capitalism and Video Games".
Stephen Kline is professor and director of Media Analysis Laboratory, School of Communications, Simon Fraser University.
School of Communication, Simon Fraser University
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